Understanding and Engaging in Effective Hasbara

This online course, "Understanding and Engaging in Effective Hasbara," is designed for professionals, especially those within the Ministry of Defence in Israel, who aim to advocate for positive narratives about Israel in a global context. Over three comprehensive sections, participants will explore the foundations of Hasbara, effective communication strategies, and the role of community engagement in shaping perceptions of Israel. Each step will equip learners with practical tools and insights, enabling them to effectively communicate key messages, utilize social media for advocacy, and engage meaningfully with various audiences. By the end of the course, participants will possess a well-rounded understanding of Hasbara initiatives, be able to create impactful content, and foster collaborative relationships that amplify their outreach efforts.